Aufgaben Define and own the marketing technology strategy and roadmap aligned with FY27 priorities Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform) Partner with IT to re-architect and optimise the marketing data foundation and data architecture Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities Enable scalable, high-quality marketing execution through automation, standardisation, and AI Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing Enable business-led marketing activation through self-service tools and scalable technology solutions Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners) Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools)
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