Le poste
0301Define and lead the overarching global marketing and commercial strategy across all therapeutic areas, ensuring alignment with corporate objectives and long-term growth ambitions.
02Architect and continuously evolve the company-s global brand and portfolio strategy, ensuring clear prioritization, competitive differentiation, and optimal resource allocation.
03Translate market dynamics, competitive intelligence, and customer insights into actionable enterprise strategies that drive above-market growth and market share leadership.
04Lead the integration of marketing with I&D, Business Development, and Portfolio Expansion to define -where to play- and -how to win- across short-, mid-, and long-term horizons.
05Drive the identification, evaluation, and commercialization of new growth opportunities, including in-licensing, partnerships, and lifecycle innovation.
06Ensure a robust, future-ready portfolio by embedding commercial excellence into development decisions and accelerating time-to-market for new assets.
07Drive breakthrough creativity in all global brand campaigns and instil the need & processes to ensure that this translates through to local brands and local brand execution.
08Establish and govern global brand positioning, architecture, and communication strategies across all therapeutic areas and product categories.
09Oversee the design and execution of best-in-class global launch strategies, ensuring consistent excellence and rapid scalability across affiliates.
10Ensure all marketing programs are differentiated, insight-driven, and effectively deployed through multi-channel engagement models.
11Drive execution excellence across regions and affiliates by setting clear strategic direction, performance targets, and governance frameworks.
12Review, challenge, and align affiliate commercial plans to ensure full consistency with global strategies and portfolio imperatives.
13Champion a performance-driven culture with clear KPIs, including sales growth, market share, profitability, and ROI.
14Lead the transformation of marketing into a data-driven, digitally enabled function, leveraging advanced analytics, AI, and omnichannel engagement.
15Institutionalize customer-centricity, ensuring deep understanding of healthcare professionals, patients, and trade stakeholders across markets.
16Drive the development and scaling of global digital ecosystems to enhance patient outcomes, adherence, and brand engagement.
17Own and optimize the global marketing investment strategy, ensuring effective allocation of resources to maximize return and strategic impact.
18Lead the global planning cycle, including long-range plans and annual operating plans, ensuring alignment with financial targets.
19Monitor and report performance to senior leadership, ensuring transparency, accountability, and timely course correction.
20Build and lead a world-class global marketing organization with best-in-class capabilities across brand strategy, creative execution, digital, analytics, and commercial execution.
21Foster a culture of innovation, agility, accountability, and continuous improvement.
22Establish and embed global frameworks, standards, and best practices to elevate marketing excellence across all markets.
