The role
0401Drive paid media performance
02Plan, execute, and optimize digital campaigns to maximize reach, traffic, and conversion across all digital channels.
03Integrate and activate data
04Connect audience, media, and performance data to inform targeting, creative optimization, and continuous learning loops.
05Orchestrate channel mix
06Manage investment and optimize campaigns across search, programmatic, display, video, and paid social & align it with our traditional channels to ensure full-funnel effectiveness and efficiency.
07Measure and optimize ROI
08Track performance against business objectives, extract insights, and refine targeting, messaging, and channel allocation to drive impact.
09Partner with teams across Marketing, including the Content Creation Team and CRM Team, to orchestrate the most effective campaigns.
10Activate segmentation strategies
11Leverage the Global segmentation model to create actionable local microsegments aligned with country priorities and marketing strategies.
