Lead - Digital Copywriter - medienjobs.ch

Your Mission

• Elevate digital storytelling. Partner with Digital, Brand and Product to create high-converting product copy and brand stories across on.com, including PDPs, CRM and the membership program.
• Turn strategy into compelling copy. Translate high-level brand strategies and creative briefs into engaging, through-the-line copy that drives conversion across the digital customer journey.
• Put the user journey first. Understand how consumers engage with us online, using this insight to create intuitive, compelling digital copy.
• Be a strong brand guardian. Know when to step in, challenge briefs, push back on deadlines and protect the quality and premiumness of On as a brand.
• Build meaningful member experiences. Help shape and grow On-s member ecosystem through tailored messaging, exclusive drops and loyalty comms that build long-term brand affinity.
• Create joined-up digital experiences. Partner closely with PMs, CRM, Digital, Marketing, E-commerce and Brand Management to ensure consistency across digital consumer touchpoints.
• Evolve how we work. Continuously refine digital copy, formats and guidelines - proactively testing and learning to improve the customer experience and impact of the work.

On-s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you-re bursting with original ideas and have the drive and experience to see them realised, this is the team for you.