Your Mission Your core mission will be to define and elevate how On shows up in the physical world, driving creativity and consistency across all non-retail touchpoints. You will be responsible for:

• Leading Spatial Design Direction: Directing the creative path for non-retail environments to guarantee visual harmony and premium execution that reflects our core identity.
• Creating Concepts and Narratives: Translating brand priorities and overarching creative direction into tangible, immersive, and impactful physical concepts and compelling experience narratives.
• Guiding Designers and Agencies: Developing inspiring briefs that empower internal and external talent to transform high-level strategy into premium, aesthetically aligned outputs from concept to launch.
• Ensuring Creative Alignment and Fidelity: Acting as the guardian of On's design standards, ensuring all physical brand expressions maintain premiumness and coherence across diverse touchpoints. This includes publishing the first official "Brand Environment Design Guidelines/Principles" aligned with new premium retail standards.
• Developing Toolkits & Design Frameworks: Designing comprehensive physical brand systems and scalable toolkits that facilitate locally relevant yet globally unified brand expression across activations and strategic spaces.
• Fostering Cross-Functional Collaboration: Serving as a key connector across brand, retail, and regional experience teams, aligning physical executions to a unified omnichannel vision.
• Championing Innovation & Premiumness: Continuously evolving On's physical brand presence by infusing each activation with innovative thinking, high-end design standards, and an elevated aesthetic that redefines what premium means for a performance brand. This includes supporting immersive "LightSpray" technology showcases and ensuring athlete-centric environments reflect On's premium, performance-first identity.