Social Media Content Creator (m/f/d) (fixed-term 12 months)

Your area of responsibility

• You develop creative content ideas, storytelling approaches and recurring social media formats that fit CALIDA and our community
• From the idea to the finished asset: you conceive, produce and edit social-first content - especially reels, short videos, stories as well as photo and motion content
• You translate our brand values and campaigns into platform-specific content and ensure a consistent look & feel as well as tone of voice
• You actively contribute your know-how and trend awareness to the further development of our content, visual and tone-of-voice guidelines
• You are responsible for editorial and content planning as well as publishing on our relevant social media platforms
• You stay close to our community and take on community management
• You observe trends and platform developments, test new formats and analyse content performance to derive learnings and optimisation measures
• Together with influencer marketing, PR and marketing campaigning, you ensure a coordinated and effective brand presence

CALIDA as an Employer Since its founding in 1941, CALIDA has been committed to sustainability as one of Europe-s leading underwear brands - long before it became fashionable. Because sustainability should not be a trend, but a promise. That is why we still pursue the goal of producing the best quality. In every single piece, for every day, for every night, for big and small. Making the best underwear also means for us not producing it at the expense of future generations. To achieve this forward-looking goal, it takes you, us, all people in this world who want to make a difference together.