Executive Director, Channel Strategy and Digital Innovation

Position

Vollzeit

Festanstellung

Director

Führung & Management

Konditionen

BASEL, Basel-Stadt

Hybrid

Expected Annual Base Salary Range for role: CHF 159.600 - 296.400

Anforderungen

Bachelor

EU/EFTA-Bewilligung

Skills

Digital experience infrastructureSEOPerformance optimizationDigital transformationOmnichannel MarketingArtificial intelligence in marketingDigital marketingExperimentation toolsUser experience researchStorytellingChannel developmentAnalytics Integration

Sprachen

Englisch

Vergütung

Expected Annual Base Salary Range for role: CHF 159.600 - 296.400

Beschreibung

Key Responsibilities

Define and execute the global strategy for corporate digital channels and audience engagement.
Build AI-enabled digital experiences that improve personalization, discoverability, and stakeholder impact.
Lead omnichannel marketing initiatives across web, social media, email, and emerging platforms.
Drive digital innovation through experimentation, performance optimization, and scalable operating models.
Oversee enterprise marketing technology platforms, analytics capabilities, and channel governance.
Champion responsible adoption of artificial intelligence technologies to enhance marketing effectiveness.
Establish measurement frameworks that connect digital performance to business and brand outcomes.
Lead and develop a high-performing global team while advancing digital transformation.
Ensure every digital touchpoint reflects our brand identity, accessibility principles, and compliance standards while pushing boundaries on creativity and UX.
Lead the identification, evaluation, implementation and governance of AI technologies that enhance corporate marketing effectiveness, predictive intelligence, and operational excellence

Aufgaben

Define and execute the global strategy for corporate digital channels and audience engagement.
Build AI-enabled digital experiences that improve personalization, discoverability, and stakeholder impact.
Lead omnichannel marketing initiatives across web, social media, email, and emerging platforms.
Drive digital innovation through experimentation, performance optimization, and scalable operating models.
Oversee enterprise marketing technology platforms, analytics capabilities, and channel governance.
Champion responsible adoption of artificial intelligence technologies to enhance marketing effectiveness.
Establish measurement frameworks that connect digital performance to business and brand outcomes.
Lead and develop a high-performing global team while advancing digital transformation.
Ensure every digital touchpoint reflects our brand identity, accessibility principles, and compliance standards while pushing boundaries on creativity and UX.
Lead the identification, evaluation, implementation and governance of AI technologies that enhance corporate marketing effectiveness, predictive intelligence, and operational excellence.

Anforderungen

(Prof.) Bachelor-s degree required; advanced degree preferred in marketing, communications, business, or related field.
Extensive experience leading digital marketing, omnichannel strategy, and performance-driven initiatives within global matrixed organizations.
Executive presence and proven ability to lead global, cross-functional teams and agency partners.
Proven success driving digital transformation, channel modernization, and enterprise-scale innovation programs.
Strong expertise in marketing technology platforms, analytics, and digital experience optimization as well as AI and emerging technology fluency and willingness to train others on AI enablement.
Demonstrated ability to translate data and insights into measurable business and brand impact.
Strong grasp of modern MarTech stacks, analytics platforms (e.g., GA4, Adobe, Sprinklr), and campaign integration.
Expertise in channel mix optimization, media planning, UX design, GEO, AEO, SEO, content syndication, and digital compliance.

Technologien

AISEOAEOGA4AdobeSprinklr

Vorteile

Expected Annual Base Salary Range for role: CHF 159.600 - 296.400.
A variety of competitive benefits in kind to help you thrive personally and professionally, such as insurance plans, retirement plans, wellbeing resources and global recognition programs.
Flexible and hybrid working options, where possible, and minimum 14 weeks paid parental leave.
Performance-based bonus depending on certain performance parameters.
Long-term equity awards granted at group level may also be part of your package.

Unternehmen

Novartis Pharma AG

Pharmaceuticals

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients- lives. Ready to create a brighter future together?