What You'll Do: Orchestrate end-to-end launch execution, at global and local levels and embed customer & market intelligence into launch decisions Lead cross-functional alignment across functions – e.g., Marketing, Medical, Market Access, Insights, PAG, PO&T, GAM, Regulatory Orchestrate and lead continuous engagement with local teams to support and enable country team onboarding and engagement, implementation of launch readiness activities, including cascading down global materials Drive strategic and operational rigor in building and managing integrated launch plans, with clear roles & responsibilities and workstreams interdependencies Own launch stage gates, readiness milestones, and governance forums Ensure all functions are aligned to critical path and launch timing Track performance post-launch and adapt strategy in real time Identify risks across strategy, execution and market dynamics and drive mitigation and clear escalation to leadership Define success KPIs, including: uptake curves / adoption, market share evolution, customer engagement metrics, ROI of launch investments Ensure launch strategy reflects real-world treatment dynamics, access barriers and payer expectations, competitive positioning Take the lead in select insight generation or data analytics task, as needed, in collaboration with global and / or local teams Foster a positive team culture through expert meeting facilitation, team health checks, collaborative and values-based decision-making, clear ways of working and team engagement Lead design and execution of key external engagement initiatives to HCPs, patients, caregivers Define and drive the global engagement strategy across HCPs, patients, and caregivers, ensuring alignment with brand positioning and launch objectives Lead the development of omnichannel cross functional customer engagement plans and oversee execution of unbranded disease education and awareness campaigns, in partnership with Medical and PAG, among others Co create content with key markets and deliver content ready for deployment world wide pull trough in countries Ensure all external-facing initiatives are insight-driven, compliant, and tailored to regional/local needs, while maintaining global consistency Partner with affiliates to adapt and activate engagement strategies locally, ensuring relevance and impact across key markets Lead integration of: market research, competitive intelligence, customer insights (HCP, patients, advocacy) to inform external engagement strategies and initiatives
Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
