Senior Specialist - Media and Performance Marketing Analyst - Medienjobs

Your Mission

• Global Tracking Governance: Own the design and management of a unified global taxonomy (UTM and Naming Conventions) across all paid and organic channels - and how that impacts our attribution logic. You will author the playbooks that ensure internal teams and agencies maintain flawless tracking standards
• Data Modeling & Architecture: Act as the primary owner of our marketing data sources. You will define the logic for how channel-specific data joins with web analytics and transactional data to create a scalable, robust reporting architecture
• Metric Standardization: Define and govern the core logic for critical KPIs (e.g. CAC, ROAS, CPM) to ensure -apples-to-apples- comparisons across all regional and global reporting layers at various granularity levels - from channel to creative
• Reporting Ecosystem & Accessibility: Design and maintain our Curated Dashboard landscape. Your goal is to simplify complexity, creating high-level dashboards tailored to specific audiences going from high-level views built for Leadership to high-granularity insights for Channel Managers
• Deep Descriptive Insights: Partner with marketing teams to provide advanced analysis on channel, campaign, and creative performance helping our Media team make data informed decisions. You will also enable Media teams to easily explore more robust metrics like CLV, CAC, and CAC/LTV Ratio
• Operational Excellence & Data Management: Manage our channels data collection across multiple data sources; and the ingestion of critical data pipelines to Clarisights/DWH - e.g. influencer costs or offline media spend

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.