Le poste
0401Drive paid media performance - Plan, execute, and optimize digital campaigns to maximize reach, traffic, and conversion across all digital channels.
02Integrate and activate data - Connect audience, media, and performance data to inform targeting, creative optimization, and continuous learning loops.
03Orchestrate channel mix - Manage investment and optimize campaigns across search, programmatic, display, video, and paid social & align it with our traditional channels to ensure full-funnel effectiveness and efficiency.
04Measure and optimize ROI - Track performance against business objectives, extract insights, and refine targeting, messaging, and channel allocation to drive impact.
05Partner with teams across Marketing, including the Content Creation Team and CRM Team, to orchestrate the most effective campaigns.
06Activate segmentation strategies - Leverage the Global segmentation model to create actionable local microsegments aligned with country priorities and marketing strategies.
