Your responsibilities • Analyze the local PH market environment, including epidemiology, treatment landscape, referral pathways and competitive dynamics, to identify commercial opportunities • Develop and implement the brand and customer engagement strategy for the PH portfolio in Switzerland • Drive integrated marketing activities (online, offline, and hybrid) aligned with customer needs and channel preferences • Allocate resources and manage the marketing budget to ensure optimal return on investment and alignment with strategic priorities • Collaborate closely with cross-functional teams (Sales, Medical, Market Access, Digital) to ensure aligned and impactful execution • Support the development of account-specific strategies for key PH centers and stakeholders • Generate actionable customer insights and translate them into meaningful engagement and value creation • Develop robust forecasts based on a comprehensive understanding of market dynamics, access environment and patient flows • Optimize customer engagement through data-driven decision making and continuous performance tracking • Design and execute innovative engagement approaches, including pilot initiatives and scaling of successful models • Align with Medical Affairs on non-promotional initiatives and ensure a coordinated approach to stakeholder engagement • Initiate and guide market research activities to deepen understanding of stakeholder needs and identify barriers to optimal patient care • Maintain close collaboration with field teams and key stakeholders (e.g. PH specialists, cardiologists, pulmonologists and treatment centers)