Content- und Social Media Creator (m/w/d) (100%)

Position

Vollzeit

Festanstellung

Mid

Marketing

Konditionen

Dietikon, Schweiz

100%

Anforderungen

5+ J. Erfahrung

Bachelor

EU/EFTA-Bewilligung

Sprachen

Deutsch C2

Englisch B2

Beschreibung

Der/Die Content- und Social-Media-Creator/in ist verantwortlich für die Planung, Erstellung, Veröffentlichung und Optimierung von Inhalten über digitale Kanäle sowie ausgewählte Online-Touchpoints (z. B. Website, Newsletter). Ziel der Rolle ist es, die Marke YumiHana sichtbar zu machen, Reichweite aufzubauen, die Community zu aktivieren und zu binden, die Unternehmensziele durch relevanten Content zu unterstützen und Verkäufe messbar zu steigern.

Aufgaben

Development and implementation of a cross-channel content and social media strategy
Creation of an editorial plan for website, blog, newsletter, and social media channels
Creation of text, image, and video content (posts, reels, stories, carousels, blog/newsletter)
Implementation of branding guidelines across all channels
Adaptation of content to the respective platform and target audience
Ensuring a consistent brand message and aesthetic across all social media channels, including online shop
Creation of specific content for the homepage/online shop such as landing pages, campaigns, product descriptions, brand presentations, general content maintenance
Operational management of social media channels (e.g. Instagram, TikTok, Facebook, LinkedIn): planning, posting, community management, responding to messages & comments, also Google reviews, active interaction with the online community
Ongoing monitoring and reporting on reach, engagement, clicks, conversions; deriving optimization measures
Evaluation of campaigns and deriving optimization measures
Coordination and close collaboration with internal teams, external agencies, photographers, designers, or content creators
Observation of trends, platform updates, and competitors; testing new formats and features
Building and maintaining relationships with followers, influencers, and other relevant stakeholders
Monitoring and moderating discussions and user contributions
Handling giveaways (scheduling, drawing, announcement, coordination, and shipping)
Participation in campaigns, product launches, and promotions
Support in search engine optimization of content
Documentation of results and regular reporting
Development of ideas for actions, collaborations, and attention-grabbing content

Anforderungen

Education/studies in marketing, communication, media or comparable practical experience
At least 5 years of professional experience with corresponding evidence
Proven experience in social media management and content creation (text)
Confident handling of common social media platforms, content tools (Canva/Adobe, etc.) and basic analytics
Very good feel for language, imagery, and storytelling as well as structured, independent working style
Proven experience with online shops, if not then very digitally savvy and willingness to learn
Native German speaker, fluent in English
Affinity for East Asian cultures is an advantage

Technologien

CanvaAdobe

Vorteile

We offer attractive employee discounts

Unternehmen

K. Lee Trading GmbH

Food & Beverage

Die K. Lee Trading GmbH, ein familiengeführtes Unternehmen mit Sitz in Zürich, hat sich auf den Import und Vertrieb koreanischer und japanischer Lebensmittel sowie Kosmetikprodukte spezialisiert. Neben unseren beliebten Shops YumiHana und YumiHana Beauty bauen wir unseren B2B-Bereich gezielt aus und stärken unsere Geschäftsbeziehungen mit Restaurants, Einzelhändlern und weiteren Vertriebspartnern.