↳Bachelor-s degree in marketing, Data Science, Digital Strategy, Business, Analytics, or a related field; master-s degree preferred;
↳10+ years of experience leading and evolving consumer data strategy at global scale;
↳Proven experience leading or shaping large-scale consumer data and marketing data platforms;
↳Demonstrated ownership of end-to-end data architecture design, including ingestion, modelling, interoperability, and activation;
↳Deep expertise designing and operating privacy consent and identity-aware data systems;
↳Demonstrated experience collaborating with external data and media partners;
↳Experience partnering with technology, digital, analytics, and marketing teams to build data-driven capabilities and tools;
↳Strong measurement orientation, with experience defining effectiveness frameworks;
↳Experience employing advanced data techniques such as segmentation, predictive modelling, machine learning enabled activation, and experimentation;
↳Strong executive communication, transformation leadership, and AI/data fluency;
↳Ability to lead transformation initiatives, manage ambiguity, and drive alignment;
↳Demonstrated experience designing and implementing AI/ML-powered data capabilities;
↳Practical experience with identity resolution strategies, including clean room technologies;
↳Fluent English required; additional languages a plus.
