Die Stelle
03We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment.
01Define and own the marketing technology strategy and roadmap aligned with FY27 priorities
02Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform)
03Partner with IT to re-architect and optimise the marketing data foundation and data architecture
04Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities
05Enable scalable, high-quality marketing execution through automation, standardisation, and AI
06Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms
07Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights
08Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing
09Enable business-led marketing activation through self-service tools and scalable technology solutions
10Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners)
11Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools)
