In Switzerland, a strong Motivationsschreiben (motivation letter) often decides whether you get invited to interview or disappear into the pile. It is the only document in your application dossier where you explain, in your own words, why you in particular fit this specific role. Yet most applicants reach for the same empty phrases that recruiters have been reading for years. In this guide I show you, as the founder of Careerkit and a longtime career coach in Zurich, how to build a Motivationsschreiben that proves your motivation instead of merely claiming it, with a clear structure, an adaptable template, and concrete wording.
