Die Stelle
0301Orchestrate the Group-level end-to-end Marketing Operations transformation agenda, communicating progress clearly and engaging senior stakeholders across Marketing, Technology, Finance, NBS marketing operations, Zones and markets.
02Define, map and codify Marketing processes from insights and brief creation through campaign execution, media, content, analytics and optimization, creating a clear operating model and scalable processes across regions and markets.
03Design and operationalize Insights to Execution capabilities enabled by data, AI, automation and marketing technology, ensuring tools and workflows support the 4Us of brand building and can scale across Zones and markets.
04Identify operating model changes that will increase the productivity of our marketing operations or augment our marketers.
05Lead the global migration from existing brand planning capabilities to new solutions in close collaboration with Finance, IT, Procurement, NBS, agencies and pilot markets, continuously evolving the capability in line with the product roadmap.
06Benchmark external and internal progress in digital, data and AI, identify high-value opportunities for Nestlé Marketing, and build structured pilots that help the Marketing community innovate and scale faster.
07Put in place transformation KPIs and value-creation tracking, maintaining close connection with Finance, IT and NBS teams to monitor delivery, adoption, productivity gains and business impact.
08Lead one direct subject matter expert in brand planning while indirectly coordinating IT, NBS, agency and consulting resources to deliver high-quality transformation outcomes.
