PR & Social Media Project Leader Swiss Market 100%

• Develop and implement local PR, influencer and social media activities in line with global communication objectives to further strengthen Swatch's visibility and cultural relevance across Switzerland.
• Build and maintain strong relationships with journalists, media partners, influencers and content creators.
• Act as the market's primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities.
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and performance reporting.
• Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer and social media trends, translating insights into communication opportunities.
• Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent and impactful communications.
• Manage assigned budget and report on business impact/ROI.

At Swatch, we thrive on surprise. Whether it-s with our collections, action sports or artistic collaborations, we don-t stay inside the box. We-re here to shake things up with our striking designs, which always reflect the zeitgeist but never fail to catch the eye. That-s what we do best, and that-s what we-ve done since 1983. Our team is a collective of passionate people, headquartered in Switzerland and present worldwide. We are visionaries and revolutionaries - unwaveringly true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing newness and boldness. You might even say that we-re more than just a watch company. Are you one of us? Join our team.