A sales representative resume is itself a sales pitch, and the product is you. " The strongest sales rep resumes lead with quota attainment, revenue closed, and pipeline built.
B2B sales representative with 6+ years closing mid-market SaaS and services deals. Finished 2025 at 134% of a $1.4M annual quota and grew net-new ARR by $620K across a 40-account territory. Equally strong on outbound prospecting and complex multi-stakeholder negotiations, with a 28% win rate against a 19% team average.
These are hard figures a manager can compare against the quota they need filled. Because most companies route applications through an ATS before a recruiter sees them, the exact terms in the job posting matter: if the role lists Salesforce, prospecting, and account management, those words need to appear in your bullets and skills, spelled the same way, or the parser may screen you out before a human ever sees your close rate.
This page gives you a complete, recruiter-tested sales representative resume example you can read top to bottom, plus a section-by-section guide to writing each part for your own track record, whether you are a new SDR with one ramp behind you or a senior closer who owns a territory. Use the example as a structural template, swap in your own quota numbers and won deals, and mirror the keywords from the role you are targeting so both the ATS and the hiring manager see a rep who delivers.
A sales manager's first question is "can this person hit a number?" Answer it in line one. Open with your level, years, and your single best result, such as "134% of a $1.4M quota" or "$620K net-new ARR." A summary that opens with a percentage and a dollar figure beats one that opens with "motivated sales professional" every time.
In sales, vague bullets are a red flag. Replace "Responsible for growing the territory" with "Closed $1.9M in new ARR at 134% of quota, ranking 2nd of 18 reps." Use the pattern: action + deal or revenue figure + the metric that proves it (quota %, win rate, deal count, pipeline value). If a bullet has no number, rewrite it.
Closers who only list won revenue look lucky; reps who show pipeline coverage, win rate, and cycle time look repeatable. Include how you sourced deals (self-sourced vs. marketing), your coverage ratio, and your qualification method, whether MEDDIC, BANT, or your own framework. Managers hire for the repeatable engine behind the number.
Sales postings are keyword-dense: Salesforce, prospecting, account management, lead generation, negotiation. List the exact tools and methods named in the job description, spelled the same way. Use "Salesforce" not "SFDC" if that's how the posting writes it. The ATS is matching your resume against the requisition, so the words you choose decide whether a human ever reads your close rate.
President's Club, top-rep rankings, and streaks ("118% of quota across 30 consecutive months") are independent validation that you outperform peers. Place them where they support a number, not in a separate fluff section. "Ranked 2nd of 18 reps" tells a manager more than "team player" ever could.
Mirror the exact terms from your target job description. The ATS matches strings, so the words in the posting belong in your resume.
Per year. Source: U.S. Bureau of Labor Statistics – Wholesale and Manufacturing Sales Representatives (OOH)
How long should a sales representative resume be?
One page for most reps, including those with up to about 10 years of experience. Sales managers skim fast and want to see your quota numbers immediately, so a tight one-pager that leads with attainment beats a padded two-pager. Go to two pages only if you have extensive enterprise or leadership experience that genuinely needs the room.
What numbers should I put on a sales resume?
Quota attainment percentage is the most important, since managers compare it directly against the quota they need filled. Add revenue or ARR closed, deal count and average deal size, win rate, pipeline value and coverage ratio, and any rankings or President's Club awards. Every experience bullet should carry at least one of these figures.
How do I write a sales resume with no closed-deal numbers yet?
New SDRs and BDRs should quantify activity and pipeline instead of revenue: meetings booked, qualified opportunities sourced, dials or emails per day, conversion rates, and pipeline dollars generated for closers. "Sourced $480K in qualified pipeline and booked 22 meetings per month" shows the same drive a closing number would.
Should I list the CRM and sales tools I use?
Yes, name them explicitly. Salesforce, HubSpot, Outreach, Salesloft, Gong, and ZoomInfo are common ATS keywords, and listing the exact tools from the job posting both passes the parser and signals you can ramp fast. Add your qualification methodology (MEDDIC, BANT, Challenger) too, since many postings screen for it.
What's the most common sales representative resume mistake?
Describing duties instead of results. "Managed a sales territory and built client relationships" tells a manager nothing about whether you hit your number. "Closed $1.9M in new ARR at 134% of quota, ranking 2nd of 18 reps" shows scope, performance, and competitiveness in a single line, and that is what gets the interview.
