Content Concept & Creative Development: You develop campaign ideas and content formats - from strategic conception to implementation.
Brand and Channel Impact: You translate brand strategies, campaign goals and consumer insights into convincing content ideas for social media, websites, e-commerce, newsletters, POS and print media.
Consumer Journey: You scale and adapt hero content appropriately for channels and target groups and ensure a consistent brand experience across digital and physical touchpoints.
Trend Scouting & Innovation: You recognise trends, platform dynamics and user needs and develop visually strong content and design solutions from them.
Content Lifecycle & DAM: You accompany content from idea through creation, adaptation and distribution to optimisation and maintain assets cleanly in the DAM system.
Collaboration: You work closely with the Content & Activation Team, external agencies and stakeholders and promote best practices in the international TwiningsOvo network.
Requirements
Education: You have training or a degree in design, visual communication, brand communication or a comparable field.
Experience: You bring several years of practice in content creation, creative strategy, campaign development, brand experience or a comparable role.
Conception & Strategy: You think strategically, independently develop effective campaign ideas and translate requirements into clear creative solutions.
Design & Storytelling: You have a strong sense for visual quality, brand management, storytelling and relevant digital trends.
Performance Understanding: You combine creative excellence with user needs, data-based learnings and business goals.
Tool Competence: You master the Adobe Creative Cloud confidently; knowledge in video, motion design, digital asset management and AI tools is a plus.
Working Style & Languages: You work independently, structured and solution-oriented and communicate fluently in German and English; French is a plus.
