The role
03As a **Digital Content Specialist,** you will support the management and continuous improvement of Tissot-s Brand Website and digital assets across markets. You will support the delivery of a consistent brand experience across Tissot-s brand website. **Your main responsibilities will be as followed:**
- Manage, coordinate and maintain website content across global markets.
- Lead global homepage activations and oversee local market implementation.
- Lead the creation and deployment of landing pages for new product launches.
- Monitor website content quality, content updates, and overall content consistency.
- Collaborate with Creative, Product Marketing, E-commerce, and local markets to ensure content accuracy and consistency.
- Oversee the production and deployment of digital assets, including images, videos, 3D assets, and virtual try-on content.
- Support UX/UI optimization initiatives to improve customer experience and website performance.
- Coordinate SEO and GEO content implementation to improve visibility and organic performance.
- Support Marketing DAM governance, asset organization, and content distribution processes.
- Develop content guidelines, documentation, and best practices for global markets.
- Assist in website enhancement projects, new feature rollouts, and digital experience initiatives.
01Manage, coordinate and maintain website content across global markets.
02Lead global homepage activations and oversee local market implementation.
03Lead the creation and deployment of landing pages for new product launches.
04Monitor website content quality, content updates, and overall content consistency.
05Collaborate with Creative, Product Marketing, E-commerce, and local markets to ensure content accuracy and consistency.
06Oversee the production and deployment of digital assets, including images, videos, 3D assets, and virtual try-on content.
07Support UX/UI optimization initiatives to improve customer experience and website performance.
08Coordinate SEO and GEO content implementation to improve visibility and organic performance.
09Support Marketing DAM governance, asset organization, and content distribution processes.
10Develop content guidelines, documentation, and best practices for global markets.
11Assist in website enhancement projects, new feature rollouts, and digital experience initiatives.
