The role
0301Support the design, execution and optimization of Direct Marketing communications across the full campaign lifecycle.
02Write content for newsletters and SMS
03Improve and optimize existing customer communications
04Create content for new customer engagement use cases
05Coordinate visual creation with Communication & Design teams
06Coordinate with the translation team (FR/DE/IT/EN)
07Set up newsletters (structure, modules, content)
08Set up A/B tests and suggest optimizations
09Manage small marketing projects: contests, lead generation campaigns, etc.
10Monitor newsletter KPIs to improve communication impact
11Contribute to the continuous improvement of customer communications
12Support the Direct Marketing communication plan
13Follow trends in email marketing and customer engagement in the telecom industry