Product Marketing Lead (B2B)

Role

Permanent

Mid

Marketing

Logistics

Paris, Geneva, London

On-site

Closes in 30 days

Requirements

Bachelor's

Skills

Sales enablementB2B marketingPricing strategyLead generationMarket AnalysisData AnalysisProduct marketingStakeholder engagementProjektmanagementCompetitive IntelligenceDigital marketingContent development

Languages

English C2

Description

Purpose of the role We are seeking a highly skilled and experienced Head of Product Marketing B2B to join our team at Proton. As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross-functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives. What you will do Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth. Go-to-Market Strategy: Collaborate with cross-functional teams to create go-to-market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience. Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models. Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement. Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI. Sales Enablement: Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products. Market and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach.

Responsibilities

Develop B2B Product Marketing Strategy
Go-to-Market Strategy
Pricing and Packaging
Lead Generation
Marketing Budget Allocation
Sales Enablement
Market and Competitive Analysis

Requirements

Proven experience as a Product Marketing Manager/Lead or similar role in the B2B SaaS industry
In-depth knowledge of B2B marketing strategies, lead generation, and demand generation
Strong analytical skills with the ability to leverage data to drive decision-making and measure marketing effectiveness
Excellent communication and presentation skills
Ability to collaborate effectively with cross-functional teams and manage multiple stakeholders
Strong project management skills
Excellent command of both spoken and written English
Bachelor's degree in Marketing, Business, or a related field
MBA or advanced degree is a plus

Benefits

Work that Matters
Work with smart and dedicated people
Join a strong brand
Technology: you'll get the right hardware and the right software you need to do your best work
Learning & Development: we invest in your growth
Employee Benefits: your wellbeing isn't an afterthought
Stock Options: at Proton, we all have the opportunity to be owners of the company
In-Person Collaboration
Food: Lunch and snacks are on us every day in our offices
Transport: getting to the office shouldn't cost you
Flexible Working: you own your schedule

Company

Proton

Software

Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right . Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here !