The role
04As the Global DTX Marketing Manager, you will serve as the strategic lead for our global digital consumer ecosystem, focusing specifically on the Personal Workspace Solutions (PWS) category within Logitech-s DTX (Direct-To-Consumer) online channel.
01Define and segment key global audiences for the DTX channel, leveraging data insights to build tailored marketing strategies that drive engagement and conversion.
02Architect the long-term DTX marketing strategy and roadmap, ensuring alignment with commercial objectives and growth targets.
03Establish strategic frameworks for PWS consumer journey mapping, identifying critical touchpoints for audience acquisition and retention within the digital ecosystem.
04Lead upstream content strategy by defining the narrative requirements needed to resonate with specific PWS consumer personas on the DTX platform.
05Develop scalable global playbooks and marketing frameworks that empower regional teams to activate local DTX campaigns effectively.
06Partner closely with PWS Product Marketing teams to ensure DTX strategies are perfectly synchronized with global product launches and long-term category goals.
07Drive cross-functional alignment between PWS Brand, Product, and Regional teams to ensure a unified marketing voice across all digital touchpoints.
08Oversee the global PWS DTX marketing calendar, prioritizing strategic initiatives that maximize category impact and audience growth.
09Analyze complex market data and consumer feedback to refine PWS audience definitions and optimize category-specific marketing strategies.
10Lead the implementation of a rigorous A/B testing culture focused on gaining strategic audience insights for the PWS category.
11Synthesize performance metrics into actionable insights for executive leadership to influence future PWS business planning and investments.
12Monitor the competitive landscape to identify emerging opportunities for strategic differentiation and PWS audience expansion within the DTC space.
