Your core mission is to elevate the global On brand by architecting the structure, defining the strategy, and leading the talent required to execute our brand promise across all categories.

Set the Enterprise Brand Vision & Governance Define the long-term, multi-year architecture for the Apparel Brand Management function, dictating how all category brand leads (including the Head of Brand, Apparel) approach their business to ensure a unified global brand identity. Align and secure buy-in from the C-suite and all regional Managing Directors on the overarching brand strategy and resource allocation across major product verticals. Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth.

Drive Organizational and Talent Excellence Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality. You will also influence and drive Architect the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision-making rights between product, marketing, and commercial teams globally. Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs.

Measure for Systemic Evolution Establish and mandate the key performance indicators (KPIs) and metrics (e.g., brand health, cultural relevance, portfolio value) used across all apparel categories and regions to measure brand success. Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level.