At a Glance As the Senior Director of Creative Apparel Marketing, you will serve as the primary brand partner to the creative and product leadership team.

Your mission is to translate product design vision into a cohesive brand creative language, acting as a guardian of the apparel portfolio while ensuring all marketing efforts align with global priorities.

This is an enterprise-level leadership role that demands a blend of strategic marketing expertise and visionary creative direction to deliver high-impact campaigns at the intersection of fashion, performance, and contemporary culture.

Your Mission Architect Creative Strategy & Vision Define the long-term, multi-year architecture for the apparel creative function, ensuring a unified global identity across all brand platforms. Translate product creative direction into compelling brand platforms that resonate across diverse global communities. Direct high-impact campaigns and collaborations, partnering with globally relevant talent, designers, and cultural voices. Establish and mandate KPIs and metrics (e.g., brand health, cultural relevance, portfolio value) to measure the systemic success of creative initiatives.

Lead Organizational & Creative Excellence Lead and inspire multidisciplinary creative teams, including art directors, copywriters, and spatial designers, nurturing ambition and clarity across the studio. Architect the global operating model for apparel brand creative, defining clear roles and decision-making rights between product, marketing, and commercial teams. Act as the primary interface between the creative function and Executive Leadership, communicating strategy, performance, and talent needs. Coach and mentor the team to raise the bar on both strategic thinking and execution quality.

Drive Enterprise Impact Simplify and prioritize a complex portfolio of brand initiatives to focus resources on the highest-value growth opportunities. Ensure creative synergies across all product categories, marketing channels, and regions. Champion creative excellence across every consumer touchpoint, from film and imagery to retail and digital experiences.