The role
03As Senior Specialist, Brand Strategy you’ll play a key role in contributing to the Johnson Controls brand strategy across the globe. You’ll help turn strategic direction into action and ensure consistent execution across teams, channels, and geos. This role focuses on the Johnson Controls enterprise brand. You will contribute to the ongoing evolution of our global brand strategy with brand messaging, campaign development, and ensuring alignment with established positioning, architecture, and governance. Success requires a proactive, detail-oriented brand professional who thrives on collaboration and adds value through thoughtful contributions within established strategic frameworks.
01Implementation of strategic brand positioning
02Contribute to the evolution of Johnson Controls brand positioning to help differentiate the company in competitive B2B markets through brand strategy frameworks, guidelines, messaging platforms, and value propositions.
03Conduct market research, customer insight analysis, and competitive assessments to inform strategic direction.
04Work with internal teams and creative partners to ensure consistent positioning and delivery of brand representation.
05Develop and deliver brand training, onboarding, and enablement resources to help teams understand and apply brand standards consistently.
06Develop, maintain and evolve brand guidelines, templates, toolkits, and brand assets to support consistent brand activation.
07Ownership and asset management of internal brand portal, ensuring it remains accurate, up to date, and accessible, including assets, logos, guidelines, and templates.
08Manage the versioning, publication, and communication of brand updates across the organization.
09Partner with internal teams to ensure brand alignment across key touchpoints.
10Lead governance programs to drive adherence to global brand standards, identify gaps, and support continuous improvement.
11Manage the brand inbox, providing guidance, resolving inquiries, and coordinating approvals with relevant stakeholders.
12Build strong partnerships with COE teams, marketing squads, and GEO marketing teams to enable consistent brand activation and effective governance across regions and functions.
13Oversee trademark usage, naming conventions, and approval processes to maintain brand consistency and legal compliance.
14Collaborate with internal teams to embed brand standards within enterprise systems, AI tools, and taxonomy frameworks.
15Drive operational excellence by integrating brand guidance, assets, and standards into new platforms, tools, and workflows.
