The role
0301Graphics lead for NPD / Re-Design for the product category
02Ensure artwork consistency across category brand portfolio considering innovation & attractiveness, cost and sustainability as part of NPD / Re-design process
03Ensure Master Design Files are fit for purpose for creation of MAW
04Accountable for creation of brand packaging guideline for Artwork creation / changes
05Coordination of the creation and approval of MAW file for NPD and re-designs
06Manage graphics operations of key pkg. sites: Global Triangulated Products Except US marketed products
07Foundation: Evaluate and understand the category brand architecture from a visual PoV
08Visibility to the current industry competitive landscape for the category
09Evaluate the current standing of the Bayer Category portfolio vis-à-vis competition
10Awareness of the current design challenges in the category for various brands and ensure resolution in future NPD / re-designs
11Complete understanding of sustainability guidance, print feasibility, colour usage guidance
12Execution: Participate and contribute to the creative briefing and design strategy with the design stakeholders / creative agency
13Review of core category brand assets and consideration of how they flex into the category
14Evaluate and provide design development feedback during the design development phase and design finalization phase
15Ensure the new design is compatible - Printing feasibility, sustainability guidance and number of colours
16Ensure the high-res assets are fit for purpose
17Guide the artwork agencies to create /update packaging guidelines
18Contribute to the brand manuals wherever needed
19Design briefing to the artwork agency and the graphics operations team
20Creation and approval of MAW for NPD and re-designs
21Create design renewal tracker and support the monitoring of design implementation progress
22Handover & Support: Design handover to graphics operations team for CSA / MUP, NPI and TL
23Ensure alignment with the countries in case of a deviation from the MAW
24Provide visibility to the graphics operations team about upcoming NPD / Re-design for capacity management and forecasting
25Support key pkg site(s) in mock-ups, launches and change requests
