In Switzerland, the Bewerbungsschreiben (cover letter) is the first document a recruiter reads from you, and often the one that decides whether your CV gets opened at all. Yet many treat it as a formality and fill it with sentences that fit every job and therefore none. In this guide I show you, as the founder of Careerkit and a career coach in Zurich, how a Bewerbungsschreiben is structured to Swiss standards, which building blocks belong in it, how to convince with strong wording, and what an adaptable template looks like.
