Le poste
03To strengthen our global presence and accelerate our growth ambitions, we are looking for an experienced and entrepreneurial Head of International Marketing, helping to reinforce our desirability and empower our vision across the world. As Head of International Marketing, you will help shape the future of MIDO by leading the development and execution of its global marketing strategy. Working across functions and markets, you will bring the brand vision to life through compelling consumer experiences that strengthen desirability and drive growth worldwide. This highly visible role offers the opportunity to make a lasting contribution to the next chapter of MIDO's evolution.
01Shape and drive the international marketing strategy to strengthen brand desirability, accelerate growth, and build long-term brand equity.
02Drive the global media and communication strategy, for a consistent brand presence across markets.
03Champion the evolution and execution of the brand positioning, identity, and experience worldwide.
04Identify strategic growth opportunities and priorities to support the brand's continued expansion.
05Oversee the international marketing budget, optimizing investments for maximum impact and performance.
06Lead the planning and deployment of international 360° marketing campaigns across all relevant channels and touchpoints, with a focus on digital-first initiatives.
07Coordinate product launches, seasonal campaigns, and commercial activations.
08Ensure excellence and consistency across advertising, digital, social media, merchandising, events, PR, and partnerships.
09Measure campaign effectiveness and identify opportunities for continuous improvement.
10Build strong partnerships with our 20 subsidiaries, distributors, and local marketing teams.
11Provide guidance, strategic support, and best practices to ensure successful market execution.
12Identify growth opportunities and recommend marketing initiatives tailored to local business priorities.
13Foster a culture of collaboration, accountability and knowledge sharing across markets.
14Ensure that every consumer touchpoint consistently reflects the MIDO brand universe and quality standards.
15Collaborate with cross-functional teams to elevate the retail, digital and omnichannel experience.
16Support the development of distinctive visibility, merchandising and experiential initiatives that reinforce brand perception.
17Act as a trusted partner to internal and external stakeholders.
18Lead and inspire your marketing team members through coaching, development, and empowerment.
19Coordinate effectively across sales, product, and digital departments to ensure aligned execution and shared success.
20Contribute to a performance-oriented culture focused on impact, ownership, and continuous improvement.
