Comprehensive and competitive benefits packages; details vary by location.
Requirements
5+ yrs exp
Bachelor's
EU/EFTA permit
Skills
Data AnalysisE-commerceCampaign managementCross-Functional LeadershipDigital marketingMarket researchCustomer JourneySales StrategyStakeholder engagementProject management softwarePerformance MetricsContent development
Languages
English
Compensation
Comprehensive and competitive benefits packages; details vary by location.
Description
As the Global DTX Marketing Manager, you will serve as the strategic lead for our global digital consumer ecosystem, focusing specifically on the Personal Workspace Solutions (PWS) category within Logitech’s DTX (Direct-To-Consumer) online channel.
Responsibilities
Define and segment key global audiences for the DTX channel, leveraging data insights to build tailored marketing strategies.
Architect the long-term DTX marketing strategy and roadmap, ensuring alignment with commercial objectives.
Establish strategic frameworks for PWS consumer journey mapping.
Lead upstream content strategy by defining the narrative requirements needed to resonate with specific PWS consumer personas.
Develop scalable global playbooks and marketing frameworks.
Partner closely with PWS Product Marketing teams.
Drive cross-functional alignment between PWS Brand, Product, and Regional teams.
Oversee the global PWS DTX marketing calendar.
Analyze complex market data and consumer feedback.
Lead the implementation of a rigorous A/B testing culture.
Synthesize performance metrics into actionable insights.
Monitor the competitive landscape.
Requirements
Bachelor’s degree in Marketing, Communications, Digital Media, or related field (Master’s preferred)
5+ years in marketing, digital content strategy, or e-commerce.
Prior experience in eCommerce is preferred.
Proven success launching, managing, and optimizing cross-channel campaigns.
Strong collaborative skills with demonstrated ability to lead cross-functional, global teams.
Expertise in consumer journey design, digital content best practices, and performance analytics.
Excellent project management, creative briefing, stakeholder communication, and reporting skills.
Proactive, and assertive.
Benefits
Comprehensive and competitive benefits packages.
Flexible working environments.
Support for good physical, financial, emotional, intellectual and social wellbeing.
Company
Logitech International S.A.
Technology
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.